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一年一度的苹果盛会MacWorld 即将在北京时间16日凌晨1：00开始，本站将对此次盛会进行实时同步图文转播，敬请大家期待！
图文最终排版编辑整理：Bandage_man
翻译人员：Crazymumy ，iRonno, VC, Nicholas
版权所有：英文部分：瘾科技 中文部分：Weiphone.com
.................................WeiPhone MW08 LIVE.......................................
Thanks for joining us for our live Macworld 2008 keynote coverage! We're in, so click on, all our real-time updates are posted just after the break.
感谢和我们一起参加我们的Macworld 2008现场报道 请各位耐心等待，大会开始之后 我们会保持实时更新
8:05AM - We're in line, and what a line it is. The press crowd is absolutely enormous. Apple won't be admitting for a little while yet, so stick close!
我们已经在排队了,OMG,好长的队伍.整个人群相当的庞大,apple一点通融的余地都没给,所以现在大门还牢牢的关死了的
8:18AM - Bomb-sniffing dogs; that's a new one for Macworld!
Bomb-sniffing dogs：这是一个Macworld的新闻！
8:20AM - They just pointed to the hall doors.
那队伍指向这个大会的门口
8:33AM - Looks like they're about to open the doors to the conference hall.
看起来他们马上要打开会议厅的大门了
8:35AM - Media signs are going up. Any minute now.
媒体签名入场正在继续，人越来越多。
8:39AM - Music is pounding from the other side of the doors, things are running late.
音乐从另外那边的门传来，我们可以预见到，好戏马上开始
8:46AM - Doors about to open, security in place.
大门要开了,警卫已经到位。
8:48AM - Camera crews entering, rest of press still waiting.
电视台的摄像人员已经先进去了，其他的记者们还在等候。
8:55AM - We're in! They're playing some new New Order, it sounds like. Mixing up the usual Coldplay / Gorillaz soundtrack.
我们进去了！听起来他们正在宣读一些新的对本次报导的新闻规则，夹杂着Coldplay/Gorillaz的背景音乐。
9:03AM - Green Day, Kanye West, lots of buzzing about, you might say there's something in the air.
空气中弥漫着Green Day的音乐，你可以嗅到空气中熟悉的味道。
9:08AM - Does Gnarles Barkley do a cover of The Smiths's Stop Me If You've Heard This One Before? Because that's what it sounds like. We've been told by the RCRD-master that it's Marc Ronson. Playing Feist from the iPod nano commercial now.
你听过The Smiths's Stop Me？好像是Gnarles Barkley 帮他们做的封面，听起来颇有那个味道。
9:13am - Lights dimming, cheers coming up, music fading. Here we go!
。。。灯光亮了 掌声欢呼声四起
9:15am - It's a a Mac / PC commercial. "Happy New Year! -- It's a terrible year. 2008 is the year of the PC -- I'm going to copy everything you did in 2007!"
这是一个奇特的2007，2008将会是一个pc的年代，我们将会复制所有你曾经在2007年里所接触过的一切一切
9:15am - Steve! Huge cheers.
STEVE! 大声的欢呼！
9:15am - Welcome to Macworld 2008! There is clearly something in the air today. Before we dive into all that, I just wanted to take a moment to look back to 2007. 2007 was an extraordinary year for Apple. The amazing new iMac, awesome new iPods, and the revolutionary new iPhone.
欢迎光临Macworld 2008! 在我们正式开始之前,我想花一些时间来回顾2007年,2007是苹果公司非凡的一年,令人惊奇的iMac,令人敬畏的ipod,以及革命性的iPhone 。
9:16am - It was an extrarodinary year for Apple, I want to take a moment and say thank you. Thank you, for an extraordinary 2007. Huge applause. I've got four things I'd like to talk about today. The first one: Leopard. I'm thrilled to report that we have delivered over 5 million copies of Leopard in the first 3 months. It's the most successful release of OS X EVER. Almost 20% of the OS X install base has upgraded. Unprecedented. We're really thrilled by this.
Steve's quoting Mossberg, Pogue, Baig... all their positive reviews of Leopard.
过去的一年对苹果公司而言是不平凡的一年，我想借这个机会感想各位（掌声）今天我有四件事情想讲，第一个是：leopard,在其发布的前三个月里面已经卖了三百万份，他是目前为止最成功的MacOS，而且有将近20%的OSX被更新至leopard,我们很受鼓舞
9:18am - "One of the things being announced today, Microsoft is now shipping Office Mac 2008 -- this is the last big app to go native on Intel. We're finally there, all the big apps are native on Intel. Thank you. Adobe, thank you, Microsoft, thank you. ... he's going over Time Machine, back ups.
"Today we're introducing a companion product to Time Machine -- it's called Time Capsule."
今天将要宣布的是，微软已经开始发售office mac 2008了，感谢ADOBE 感谢 微软 感谢大家。。然后 他转回了 介绍TIME MACHINE。。备份这部分。。 今天我们要发步的是 专为TIME MACHINE制造的 我们叫他为 时间囊的产品
9:18AM - "These two things together make up Time Capsule -- really nice. You can back up your notebook wirelessly to TC. You can backup ALL the Macs in your house wirelessly to one Time Capsule. It's really wonderful. We're gonna sell it in two versions."
"One with a 500GB drive, one with a 1TB drive inside it -- $299, and $499. Very aggressive prices because we want people backing up! Ships in Feb." Mild applause.
"We've got an ad for Time Machine -- I'd love to run it now." This is the ad released last week.
“时间囊”真的很榜， 你可以备份你的笔记本里的文件 通过无限传输的方式穿给T C 。。 你可以备份甚至所有的MAC文件 。 真的很奇妙 。。。我们开始出售2个版本。一个是 500G的 一
个是1TB的 个299 499
我们将有一个时光机器的广告 - - 我现在爱上运行它。 这条广告已经在上个星期开始播放。
9:22am - "So that's TC, a perfect companion to Leopard, and that's the first thing." Applause. Number two! "It's about the iPhone." A hush...
"I've got some great news. Today happens to be exactly the 200th day since the iPhone went on sale. It's been shipping exactly 200 days. I'm extraordinarily pleased to report that we've sold 4m to date." Daaamn, Steve! Applause. "That's 20k iPhones per day, on avg. We're really pleased with this."
"What's this mean in terms of the overall market?" Chart time! It's first Q shipping it garnered 19% market share, Palm 9.8%, RIM 39%, other 20%, Nokia 7%...
Palm, Moto, Nokia together -- "We equalled all them in the first 90 days..."
这依据总的市场意味着什么"？ 图表时间！ 它收藏19%的市场份额，Palm9.8%，RIM39%，其他20%，诺基亚7%，Palm, Moto, Nokia加起来的话，我们的前90天的市场份额就足够与他们所有的综合媲美
9:24am - "This is our first 90 days, 4m iPhones to date." Big applause. Steve's obviously looking pretty happy up there. "What everyone's excited about is the SDK we're releasing in late Feb... a chance to write incredible apps on the iPhone. We wanted to give everyone something today, too."
"We've got some great new features today. First: maps with location!"
"You know have the ability to find your current location in maps. Webclips, right on the home screen. Up to 9 total home screen. SMS multiple people at once." Big applause on that one.
"Chapters, subs, langs in videos, lyrics in iPod." Demo time!
我们第一次在90天内卖了4百万台iphone，（掌声响起）乔布斯貌似很满意，“我们将在二月底发布iphoneSDK包，届时将有很多iphone上面的软件可用，不过今天我们也要给大家一些新东西，
9:26am - Maps demo now -- page curls up, search and directions buttons now -- if you've seen the 1.1.3 demo vids, this is exactly it. "Schoom. And there we are." as it locates Steve in the Moscone. "I can flip right into directions, and it uses my current location to start..." calcing the route back to Apple HQ.
现在示范地图 --排好页码，现在搜寻和方向钮扣 -- 如果你已经看见1.1.3张演示视频，没错，这是确实它。 因为它在Moscone里是指向于史蒂夫的。
9:28am - "We love working with Google. So... I want to SMS more than one person at once!" Let's bring up a new message here. I want to send it to Phil and Scott, maybe Tim..." they're all coming up, just like an email to multiple people. Friggin finally. Still no sign of MMS, though.
我很乐意和google一起工作,我现在想一次发送多条sms消息,让我们先来建立一个新的SMS消息,我想发给Phil和Scott, 还有 Tim,现在把他们全部都加上了,就想群发email一样。还是没有MMS的任何消息
9:29am - The list shows an icon to the group -- "It's pretty nice. So that's sending SMSs to multiple people. Webclips! I'm gonna go to Google because they have really cool apps that work with the iPhone -- now I have a plus button and I can just push this and I can just hit add to home screen."
目录让所有的组看上去成为一张图象 -- 它表现的相当好。 因此是那些群发的短信给不同的人们。 Webclips！ 我将要去google因为他们有真的极好的附录去与iPhone合作， -- 现在我有一个按钮并且我可以要去用来增加桌面屏幕"。
9:30am - I want to customize my home screen -- I can touch any icon for a couple seconds, and they start to shake!" Chuckles. "They start to get restless!" Icons move around, new pages, dots on the bottom just like the Summerboard hack.
我想自定义我们的桌面屏幕,现在只需要触摸任何一个图标几秒钟,他们就会开始颤抖起来,（轻声笑）。 他们开始变得永不平静起来!图象来回传递，打开新的 页面，那些小圆点正如那些Summerboard的软件一样。
9:31am - "I can create up to 9 home screens, and I can move between them with the flick of my finger. So how do we do some of this stuff? Let's take maps... how do we do that? Well, we're working with two companies. Google, and Skyhook wireless -- we've driven the US and Canada and mapped WiFi hotspots, they have 23m hotspots in their database."
我能建立多达9个桌面屏幕，并且我能用我的手指的轻击在他们之间移动。 那么我们怎样做一些这种材料？ 让我们购买地图 . 我们怎样做那些呢？ 嗯，我们正与两家公司合作。 google 和Skyhook无线 -- 我们已经驾驶美国和加拿大并且制订WiFi热点，他们在他们的数据库里有23米热点
9:33am - "They pick up beacons, triangulate the beacons, and tell you where you are -- and Google is doing the same thing triangulating cell towers -- we're using both of them, and it works pretty doggone well. We have this new add to home screen button... add our apps right to the home screen."
Demoing lyrics, chapters, languages, all the new multimedia features on the iPhone. "All of this is vailable today as a free software update for every iPhone." Big applause. v1.1.3!
他们加速了对信号收发的研发，使其装置成三角形，并且告诉你你在哪里 -- 并且google 做相同的事情-- 我们正使用他们两个的成果， 并且它能很好地工作。 我们有这颗新加的桌面屏幕按钮. 来增加到我们的到桌面屏幕。 Demoing的抒情诗，段落，以及各种语言，在iPhone上体现的是的全部新的多媒体的特征。 v1.1.3版本的更新将为每一部iPhone提供免费软件 （掌声雷动）。
9:34am - "The iPhone isn't standing still, we keep making it better and better. That's the iPhone. But what about hte iPod touch. What can we do for the touch? We decided to add five apps to the touch. Mail, maps, stocks, notes, and weather!" [About freaking time! - Peter]
iphone并没有停滞不动,我们一直在使其越来越好,这就是iphone,但是个关于ipod touch,我们又为ipod touch做了什么?我们果断的为ipod touch添加了5个引用程序, 电子邮件MAIL, 地图 , 股票, 记事本,还有天气预报
9:35am - "All the same stuff we just heard about on the iPhone -- on the iPod touch. Starting today we're going to build it into every new iPod touch, for existing iPod touch users it's going to be just a $20 upgrade." EXCUSE me?! You have to PAY for this? This is SO weak.
"iPod touch, and the iPhone -- major software updates. And that's the second thing I want to talk about." Big applause.
我们刚才所说的iphone上的引用程序,现在都可以用在ipod上了,从今天开始,我们要创建一个崭新的upod touch,为了那些热情激动的ipod用户所花费的20美元的升级费用。ipod touch和iphone--这么多的软件升级,那是我所想要讲的第2件事情
9:36am - "Ok, number three. This is a good one, too. Number three is about iTunes."
"I'm really pleased to report that last week we sold our 4 billionth song. 4 billion songs. On Christmas day we set a new record -- 20m songs in one day. Isn't that amazing? That's our new one day record. We've also sold 125m TV shows -- that's WAY more than everyone else put together."
OK，第三件事。这也是一件好事。 第三件事是关于iTunes的。
9:37am - "And we've sold 7m movies, again, more than everyone else put together. But it didn't meet our expectations, I have to tell you. We think there's a better way to deliver movie content through iTunes. So today, we're introducing iTunes Movie Rentals."
我们已经卖出了7m 电影了,比把大家集合在一起的人数还多,但是这并不是我们所预期的,我不得不高数你们,我想一进想到了一个更好的办法让电影通过itunes传播,所以今天,让我向你们介绍iTunes Movie Rentals."
9:38am - "We've never offered a rental model in music because we don't think people don't want to rent music. But your favorite movie -- most of us watch once, and renting is a great way to do it. It's a great way to do it. We've got participation of great studios. Touchstone, MGM, Miramax,... and these six too. Lions Gate, Fox, WB, Walt Disney, Paramount, Universal, Sony..." Everyone! Huge applause
我们从来没有在音乐上提供一个租赁的模式,因为我们并不认为人们不想租赁音乐,但是作为你最喜欢的电影,绝大多数的我们都是通过租赁去观赏他它.我们现在已经参与了很多非常好的影音工作室,像Touchstone, MGM, Miramax等等,还有Lions Gate, Fox, WB, Walt Disney, Paramount, Universal, Sony.
9:39am - "We're gonna have all the great first run films -- REALLY, really great films. I'm sure you saw a lot of these in the theater. We've also got great library titles, Red October, Matrix... lots of library titles, all the great new ones from this last year..."
现在我们可以在iphone上看电影了，真正的电影，很多你们在过去一年看过的好电影
9:40am - "Now, so what's the deal? We're gonna launch with 1k films by the end of February -- 30 days after DVD release. Watch anywhere, PCs, Macs, iPods, iPhone..."
在二月底之前我们将有1000部电影可以看，在DVD发布30天之后的很多电影都可以通过itunes下载，可以在Mac，PC，Ipod，iphone上面看了。。
9:41am - "Watch instantly! In less than 30s..." it streams. "The rules -- you have 30 days to start watching it, and once you start you have 24 hours to watch and finish it. As many times as you want. You can transfer films to another device in the middle -- transfer to your iPod and watch the rest on the iPod on your flight."
"What's it going to cost? To rent a library title will cost $2.99 -- new release? $3.99" Big applause.
规则是这样的，你下一部电影只要30秒，下了以后，你可以在你的iphone存放30天，当你开始看了以后，你必须在24小时之内看完，这期间，你可以把电影传到其他的ipod上面继续看，至于价格嘛，一部旧的电影是2.99美金，一部新的是3.99美元
9:42am - "Here's how it works -- I'm on iTunes, looking at a movie I want to rent, I hit rent movie, and it adds to my rented movies category in my iTunes library...." Sorry for the technical difficulties everyone! We're at 10x the traffic of our last keynote, but things are coming back online.
下面展示一下它是怎么运作的--打开itunes,选择一个我想要租赁的电影,点击它,然后把它添加到"已租赁电影"列表
9:43am - "It launches today! Free software update for iTunes, iPods, iPhones to support rentals. Rolling it out in the US today, we're dying to get this out internationally. But what about this? What about the flat screen TV? I'd like to watch the movies there too."
它今天发布了!itunes的免费软件升级,ipods,iphones支持租赁服务.终于在美国,就在今天启动了.我们急切的在实现它的全球化.但这又是什么?这个平板电视又是什么呢?我也想在这样的电视上观看那些电影。
9:44am - "I'd like to say all of us have tried. We have, MSFT, Amazon, TiVo, VuDu, Netflix, Blockbuster -- we've all tried to figure out how to get movies over the net onto the TV. We've ALL missed. No one's succeeded yet. We tried with Apple TV -- it was designed to be an accessory for iTunes and your computer. But that's not what people wanted."
"We learned what people wanted was about movies. Movies. Movies. We weren't delivering that -- we're back with Apple TV Take 2 -- It still syncs to your computer, but no computer is required
我想要说的是我们做了一切我们所能尝试的,包括MSFT, Amazon, TiVo, VuDu, Netflix, Blockbuster --我们尝试指出怎么让互联网上的电影在TV上播放,我们都失败了,没有一个人成功.我们用apple tv来测试--它被设计为作为itunes和你的电脑之间的一个很好的配件,但是,那不是人们所需要的
我们慢慢了解到人们想要的关于电影,音乐. 电影,我们还没有实现它.----现在,Apple TV Take 2依然能和你的电脑同步,但是,还需要电脑么?
9:45am - Here's what you can do with Apple TV: rent movies directly on widescreen TV with Apple TV. Rent them in DVD quality, rent them in HD with 5.1" HUGE applause! Screaming.
"Dolby 5.1 surround. The quality is unbelievable. You can also view audio and video podcasts right on ATV, choose from 125k podcasts and see them right on your widescreen. Get photos from your computer... get them also right over the internet from Flickr and .mac." Flickr support, good gawd yall.
"And, of course, YouTube -- we've expanded the selection. There's now over 50m videos from YT, This has worked out so great, our customers love this. Buy TV shows and music right from your TV. And if you're using a computer it'll sync BACK to your computer."
通过atv在宽屏电视上播放DVD,甚至是杜比5.1环绕音的HDTV 并且支持YOUTUBE
9:46am - "And, of course, play iTunes content. So all of this stuff on the new Apple TV. Let me focus on the HD movies for a minute... the library titles are $2.99 and $3.99 -- for just a dollar more rent them in HD, $3.99 and $4.99 -- there are over 100 titles available today.
当然,使用iTunes的目录和空间.这就是新的Apple TV带来的东西.让我把这个HD影片放大一下...库存影片是$2.99和$3.99-只要再多1美圆就能租到HD画质的电影,分别是$3.99和$4.99--今天已经有100个可用资源了
9:47am - "All these features and an entirely new UI." Demo time! "This is the new UI -- one menu, it couldn't be simpler. Let's go into movies..." Man, this is a sexy interface, no doubt.
"所有这些特点全靠这全新的UI." 示威的时间到了! "这就是新的UI--一个菜单,它可不是那么简单的哦,我们先来看看电影菜单吧.." 各位看管们,这真的是个不容质疑的超性感界面.
9:48am - Star Trek! I love the old Star Trek movies..." Chuckles. Blades of Glory: "Fun movie -- I can read about the movie, see the actors, directors..." shows recommendations based on what others have viewed.
在二月底之前我们将有1000部电影可以看，在DVD发布30天之后的很多电影都可以通过itunes下载，可以在Mac，PC，Ipod，iphone上面看了。。
9:49am - "So you get the idea..." He's renting the movie, downloading, "it'll tell me when it's ready to play. So I hit the play button and it'll play!" Looks pretty friggin good, even on this absolutely massive screen.
"看来你已经拿定主意了.." 他租赁了电影,开始下载. "当可以播放的时候,它会提示我的,所以我点击播放按钮的话,电影就会开始播放!" 效果就算在这么大的屏幕上看起来都相当好.
9:50am -This is full DVD quality -- it's great. Now I'm gonna play some HD." And, of course, it looks marginally better, as HD should. Live Free or Die Hard. Where's Justin Long at?
这是整个DVD的质量了,非常的好,但是我现在想要试试一些HD,当然,看起来是比DVD要好一些,<虎胆龙威4>,justin在哪呢?
9:52am - "Let's go to genres... G, PG, romance, sci-fi, western... I just want to go ahead and show you search. We're just populating the database, ingesting these movies from the studio and encoding them right now. I want to find Shakespeare in Love, really fast search... and there it is. It's that simple. So now let me go back up... we have over 600 TV shows you can buy for $1.99."
"让我们看看有古典文艺片,限制级的,浪漫的,科幻的,西部片...现在我来演示一下搜索功能,我们刚刚建立了数据库,从其他影音工作室吸取了很多电影,现在开始编译他们.我们来找找<莎翁情史>吧.搜索真的很快诶..啊,找到了,就是这么简单,恩,先回到之前的话题..你可以只花1.99美元就能收看超过600部的电视节目.
9:54am - "Music: again, we've got 6m songs in iTunes, you can buy any of them on your widescreen TV, lets go ahead and search for something here... there they are right there, and there's the music video. Let's go to podcasts here, this is really cool. HD podcasts! We have a lot in HD now, which is really amazing." Veronica Belmont was on screen!
音乐再次响起，我们在iTunes里有600000首歌曲，你能在你的宽银幕电视上进行购买它们中任何一首，并继续在这里寻找做一些其他的事情. 你会发现他们正好在那， 并且有音乐录像。 让我们在这里去播放，这真的是太酷了。硬盘式播放！ 我们现在在硬盘里有很多这样的录影带，这才是真的惊人。 这时背景的Veronica出现在屏幕上！
9:56am - "Incredible!! Let me go to photos now, don't know if I can top that one -- again, this is all live. Set these things up as screen savers, or just look at the photos. So let's go to the vacation here... streaming off .Mac, live."
"难以置信!!我们来看看照片,恩,把他们设置为屏幕保护,或者就这样看着,感觉我们都能在这里度假了.
9:58am - "Let me go to Flickr now -- this is Flickr live, right from their servers. I can show you all the photos, but I can do something even more fun, I can see not only their photos, but their friends' photos!" [
Can't we just hurry up and get to the new laptop? - Peter]
"我们现在去Flickr看看吧,恩,这就是Flickr live,你能看见我所展示的全部照片,不过,还有更有趣的事情,我不仅能看他们的照片,还能看他们朋友的照片!"
10:00am - "I'm afraid Flickr's not serving up the photos on that one..." Sorry Steve! Flickr still loves you, and we still love Flickr. "Movies -- preview it, rent it, genres, boom -- TV shows, buy music... automatically sync it to your computers. Podcasts -- over 125k podcasts in the directory. And photos from .Mac and -- when they're serving up photos -- Flickr." Har
"我恐怕Flickr不能在那样的机器上提供这些照片的uwu.."抱歉,史提夫,Flickr还是爱你的,我们也依然爱Flickr. "预览电影,租赁电影,--电视节目,购买音乐...全自动同步到你的电脑里.超过125K的podcasts.还有支持Flickr的相册.."
10:01am - "So this is where we're at with Apple TV. I think it's a revolution. Certainly we've made some progress since our first try. Apple TV -- this is a new, free software upgrade. We want EVERYONE to have this new software."
"This is a free upgrade to every ATV owner. Given the fact that we have all new software and we've got the support from EVERY major studio. We want to make it even more accessible. Right now it sells for $299 -- but not anymore."
"The new price of ATV is just $229."
这就是apple tv了,我想它是一场革命,当然第一次尝试的时候,我们做了一些程序.apple tv,这是一款崭新的,免费升级的软件,我们想让更多的人拥有它
每个ATV用户都能免费升级,事实上,我们有所有的新软件,然而也得到许多影音制作室的支持,我们想要ATV更能影响你们,现在它只售229美元
10:02am - "We are shipping the free software upgrade to existing owners and the new $229 ATV in just two weeks." Mild applause.
"Let's come back to iTunes rentals, you can watch them on your computer, watch them on all current gen iPods, your iPhone, and you can watch them on your widescreen TV. Order them for your computer, iPods, iPhone -- right off of iTunes. Order them for your widescreen TV right ON your widescreen TV. We've got support from EVERY major studio. We've got it all together."
"The first studio to sign up with us... 20th Century Fox. We appreciate that, we've developed a great working relationship. Let me introduce to you Jim Gianopulos, chairman and CEO of Fox." Big applause.
"我们已经开始向现存的拥有者发售新的升级软件,在大约2周以后,就能以299美元购买到ATV了"
"现在我们回到itunes租赁系统.你可以在电脑,ipods和iphones上观赏这些电影,甚至能在宽屏电视上观看.就从itunes上为你的电脑,ipods,iphones订购吧.甚至能在宽屏电视上为你的宽屏电视订购."
"20世纪福克斯是第一个注册的.我们很感激它.我们发展了很大的工作关系网.让我向你们介绍Jim Gianopulos,20世纪福克斯的主席和CEO"
10:04am - He's talking about he's getting excited just hearing Steve talk about this stuff, but he already knows. Well, you know, Macworld's an exciting event. Jim: "Make great movies, give it to people in as many was as you possibly can. When you talk to people about what they want, it's the same thing: variety of choice, easy access, convenience, control over how they watch it, and portability." Sure, so why the DRM.
"Basic enough that even a studio guy can understand it. So we go to our in-house tech dept and I think we have a slide with the result -- woohoo!" Homer's on screen in a faux-iPod ad.
当他听见史提夫说起这些事情的时候,很是激动.但是他肯定事先就已经知道了.
吉姆:"制作好的电影.尽快能的让人们来观看它.当你和他们谈论什么是他们最想要的,结果都是一样的:多样化的选择,便捷,方便的控制"
10:06am - "The real back story, when Steve came to us, it was a no-brainer. It was the most exciting, coolest thing we've ever heard. VoD isn't a new thing. But there was music, and then the iPod. There was a phone, then the iPhone. Apple does things in an intuitive, insightful way... this will be a transformative version of the rental model. We're incredibly excited about it."
"There's another idea we've been talking to Steve about. There are other formats -- DVD. And there are next gen formats, like Blu-ray." Laughter and applause. "People still want to buy hard media, but we don't want to deny them the benefit of watching the same movie. So we developed a digital copy that will be on discs going forward."
"这幕后的故事,当史提夫来找我们的时候,我们真的是很激动,这是我们听过的最cool的事.VOD已经不再是新鲜事物了.先是有了音乐,就有了ipod,再来有了电话,就有了iphone.苹果计算机公司做事用一个直觉，通透的方式.这将是一个转型版本的租赁模式,我们对此是难以置信地激动.
"这还有一个和史提夫谈过的想法,还有其他的形式-DVD,新一代的蓝光DVD,"
"人们还要买硬盘媒介，但我们不希望剥夺他们的利益，看同样的电影。所以，我们制定了一个数字化拷贝将光碟"
10:07am - "I have a copy of the first one today. We planned this date a long time ago, The Family Guy Blue Harvest video, but this contains a digital copy that you can instantly move to iTunes."
所下载的数据能保存到itunes里
10:08am - "We're really excited about this as well, today is an exciting beginning for movie rentals on iTunes. We couldn't be happier and prouder of our partnership. Thank you." Jim's off, Steve's back.
"Thank you Jim. Well, iTunes movie rentals. That's the third thing we wanted to talk about today."
"What is it? Well, as you know, Apple makes the best notebooks on the planet. The MacBook and the MacBook Pro."
"These are the industry standards. Today we're introducing a third -- The MacBook Air."
"What is the MacBook Air? In a sentence, it's the world's thinnest notebook."
我们很激动今天有了itunes的电影租赁功能，接下来我们谈另一个，大家都知道我们有最好的笔记本MacBook和MacBookPro，不过我们现在要介绍的是MacBookAir，什么是MacBookAir？？简单点讲就是世界上最薄的笔记本
10:09am - "What's that mean? Well, we went out and looked at all the thin notebooks -- most people think of the Sony TZ. They're thin. We looked at ALL of them, tried to distill the best of breed. They generally weigh 3 pounds, about 0.8-1.2-inchs thin, wedge shaped, they compromise to get the weight down. Things like the display.
大家都知道Sony的超薄笔记本SonyＴＺ，它确实薄，不过只是ＳＯＮＹ家族的延续，我们先来看看ＳＯＮｙTZ他的重量是3磅，0.8-1.2英寸厚
10:10am - an 11 or 12-inch display, they also compromise on the keyboard, they make mini keyboards. They don't run the mas fast as they could. We looked at this and said what do we like? Where can we compromise? The weight's a good target, 3 pounds. But too much compromise to get there.
Less than a full size display, keyboard, and we want to put even more performance in this product. This is that Sony product -- one of the best in the field. This is the macbook Air. 0.76 - 0.16-inches
现在我们看一下MacBook Air他的厚度只有0.16-0.76英寸，跟Sony的一样是全尺寸键盘
10:11am - Unprecedented 0.16-inches -- the thickest part of the Air is still thinner than the thinnest part of the TZ series. It's so thin it fits in a manilla envelope. Let me show it to you now.
He pulls out a manilla envelope. Huge applause.
空前绝后的0.16英寸-这是MacBookAir最薄的地方，就跟信封一样薄
10:12am - "This is the new Macbook Air, you can get a feel for how thin it is. There it is." Unreal, that's almost invisible from the side.
"Amazing product here, full size keyboard, full size keyboard, full-size display. Isn't that amazing?"
"这就是MBA了,你能感到它有多么的薄."
"惊人的产品，全尺寸键盘，全尺寸键盘，全尺寸显示器。是不是很惊人?"
10:13am - "It fits inside the evenlope, it's that small. This is what it looks like, isn't that incredible? World's thinnest notebook. Magnetic latch, 13.3-inch widescreen display."
世界的最稀薄的笔记本。 磁性门闩， 13.3英寸宽银幕显示
10:14am - "The display is gorgeous -- LED-backlit display, it says power, and instant on the minute you open it. It's got iSight for videoconferencing right out of the box. Flip it down, there's a full-size keyboard. This is the best notebook keyboard we've ever shipped, and it's full-sized. And it's backlit."
展示的是华丽-的L ED背光显示屏,当你打开的瞬间就能感受到.机身的外面有转为电视电话会议设置的isight.翻转过来,它翻下来，有一个全尺寸键盘,这时我们有史以来开发的最好的笔记本键盘,它是全屏的.而且是背光的
10:15am - We've got a very generous trackpad, which is great. We've also built in multi-touch gesture support. We've taken that even further, you'll actually be able to turn on all sorts of new gestures."
"You can double-tap and move the whole window, not just the cursor. When you're in a large photo you can pan around with two fingers. When you want to rotate a photo, just rotate your fingers. We learned in the iPhone and we're putting it in our notebook computers."
"If you want to go between photos, pan right, pan left -- if you want to zoom, pinch in and out. Isn't that great?" Rumbling applause.
我们有一个非常令人感觉慷慨的铺垫，这是一件非常伟大的事情。 我们也已经建立了触摸屏支持，但是我们可以更进一部。 我们已经那么更进一步带，这实际上将取决于各种各样新的手的姿势的变换。
10:16am - Pretty amazing. Again, you can see how beautiful and thin this product is. Now, how did we fit a Mac in here? I'm still stunned our engineering team can pull this off. There's three things in here -- battery, hard disk, and electronics. We went to a 1.8-inch hard drive." Same as in iPods. "Ships with 80GB drive, option of 64GB SSD."
相当的迷人,看看这个产品是多么的漂亮,多么的精致.现在,我们怎么来配合mac呢?我仍然感到震惊我们的工程团队能想到这点,看,这里有些东西---电池,硬盘,电子控制,还有一个1.8-英寸的池畔驱动器,就想ipod,配置有80GB的硬盘,还有64GB的SSD
10:17am - "They're a little pricey, but they ARE fast. But the real magic is in the electronics, this is a complete mac on this board. What's so special about that? This is how big it is." It's the size of a pencil. "We didn't compromise on performance. It uses the Core 2 Duo, this is a really speedy processor."
他们有点昂贵,但他们都是快捷的,特别的是它只有铅笔的大小,而且配置是高速酷睿双核CPU
10:18am - "We've got a great relationship with Intel -- they're engineering driven, we challenge each other. We said we want the Core 2 Duo, but we need to go to smaller packaging. It sounds easy -- it's not. They invested a lot of engineering to create this for us. The same chip in a package that's 60% smaller -- one of the reasons we can build the MacBook Air. I'd like to say thank you, Intel."
感谢inter公司为他们特制缩小了60%的酷睿双核CPU
10:19am - "I'd like to invite Otellini on stage..." Paul O gets up there, another appearance. Paul: "About a year ago you challenged us to get the world's best CPU into this machine. When we started this project we didn't think it was possible. What we built for you is the width of a dime, thick as a nickel... it's been a challenge, we sweated over it, and we did what we do best together. Innovate."
Paul gives Steve the chip as a "souvenir." Aw, shucks.
paul讲述刚接到这个任务时的感到的不可行性以及完成后的欣喜
10:20am - "This is AWESOME technology. Thank you Paul, thank you Intel. So that's the electronics -- how we fit a Mac inside the world's thinnest notebook. On one side we have MagSafe -- a smaller 45w power adapter, on the other side we have a door that exposes a USB 2.0 port, Micro-DVI, and a headphone jack."
"And, maybe most importantly, we've built into the most advance wireless... 802.11n, along with Bluetooth 2.1 + EDR. The latest and greatest in wireless, built to be a wireless machine."
感谢inter,paul..配有小型的45W电源适配器,USB2.0接口,微型DVI接口,还有耳机插口
10:21am - "What you're NOT going to find is an optical drive. You can buy this accessory, it's USB powered, it costs just $99, it's very compact. But you know what? We don't think most users will miss the optical drive, or will need the optical drive."
使用外置DVD光驱,零售价为99美元
10:22am - What do we normally do with these drives? Play movies, install software, burn CDs... guess what, we have a much better way. We can wirelessly rent movies, we have a much better way than burning CDs -- most of us have iPods in our car. For making backups we have Time Machine and Time Capsule to wirelessly back up our laptops. What about installing software?"
"We're going to do that wirelessly too. We have a new feature built into the MBA called remote disc."
"You'll see in the finder called Remote Disc -- it will show you all the Macs and PCs that have some special software on them, and you can pick one of those machines and ask to borrow its optical drive
我们可以利用无线技术使用网络上的其他机器的光驱来看电影,安装程序,烧录CD...
10:23am - "Once they've accepted your request you can see what's on their optical drive -- a PC can read a Mac disc and send it wirelessly over to your MBA and it's just as if you had a local optical drive. It's amazing" Big applause. Well, we'll be damned.
"We don't think users are going to miss THAT." DVD disappears. "We didn't want compromise on battery life -- 5 hours battery life in that TINY little notebook."
甚至能让PC机来读光碟,并用无线继续传送到MBA上进行相关操作(介绍视频上是用的office2008做的示范)
10:25am - "A lot of others only get 1.5 hours -- this is phenomenal battery life. 3 pounds, 13.3-inch full size display, full keyboard, multi-touch gestures, 0.16-inch thickness, iSight... 1.6GHz C2D, 2GB RAM standard, 80GB drive, 64GB SSD option, 802.11n standard Bluetooth 2.1 + EDR...
"All these and more in the thinnest notebook in the world -- we are pricing this at $1799."
"Lots of woos, huge applause. We commence shipping MBAs in just TWO weeks. Pre-order today, we're shipping in two weeks."
"The thinnest notebook in the world -- we made an ad. Run the ad!"
-整体经过重新设计
-机身全部采用铝制外壳MacBookPro
-13英寸屏幕，分辨率为1440×900
-外壳有两种颜色：黑色和银色
-厚度只有0 .8英寸
-全新的AppleRemote遥控器
-英特尔X3100集成显卡
-以它为开端，全面淘汰Combo光驱
-采用BTO的模式，可以提升至2.6GHz主频/4GM内存/320GB硬盘
-4.5小时的电池续航时间
10:26am - Manilla envelope... pulling out, that thing is so absurdly thin. Disgusting.
"There's a few things we've done on the environmental side. It's enclosed in a fully aluminum case -- it's easily recycled, highly desirable by recyclers. It's our first mercury and arsenic-free display. All of the circuit boards are bromide and PVC free. We're very happy about that as well... the retail packaging is 50% less volume, this helps a great deal in energy expended in transporting and disposing the materials."
We're very conscious of this. Thank you. The thinnest notebook in the world. And it joins the other two great notebook families -- the MB and the MBP, the best notebook in the industry. And that's the fourth thing I wanted to talk to you about today."
这里谈到了关于电路板和溴化聚氯乙烯都是环保的.零售包装是减少了50 ％量，这有助于大量的能源用于运输和材料的处置.
欢迎MBA加入MB,MBP的大家庭
10:29am - "It's 2008 already! In the first 2 weeks, let's just review the new products and innovations. Last week we announced the most powerful Mac we've ever made. 8 CPUs, it's a SCREAMER. Today: Time Capsule."
已经是2008年了! 在前2个星期，我们回顾新产品和创新.上周我们公布了有史以来最强大的MAC,配备有8个CPU,相当的惊人,今日：时间囊
10:30am - "Software upgrades for the iPhone and the iPod touch -- bundling 5 new apps on the touch as well. iTunes movie rentals, a whole new way to enjoy rentals on your computer... and a completely reinvented Apple TV where you can order movies right on your widescreen. Unbelievable."
"AND, the MacBook Air -- all this in the FIRST two weeks. And we've got 50 more weeks to go!" Big applause. Oh Steve, you kill us.
iphoen软件升级,ipod touch新增的5个APP.itunes的租赁服务.全新的apple tv能让你通过宽屏电视进行节目订购,还有全球最轻,最薄,最快的MBA
10:31am - "I wanted someone who could help us bridge the gap between iTunes movie rentals and our relationships with movies and music -- one of our heritages now. The best person in the world to do that was gracious enough to come and do a few songs for us. Randy Newman."
"He's won and Academy Award -- nominated 17 times. 5 Grammies, 13 noms -- I first met Randy when he was doing scores for our Pixar films -- he's done scores for ALL these films for Pixar. He's simply extraordinary, it's my pleasure to introduce you to Randy Newman." Huge applause!
Randy Newman登场
10:33am - Randy: "I was in Europe a year ago, and I noticed they didn't like us very much... I wanted to do something to sum up America in 2:27." Laughter. "I'd like to say a few words in defense of our country... the people aren't bad!"
Randy Newman演唱前的玩笑话,不想翻了,好累
10:37am - Randy's finished his first song. "Goodbye... goodbye... In many ways, that was about the toughest act to follow of ANY act. This was hard, it's not Rockefeller or Carnegie, I mean, you can tell when someone's a human being."
"I'll always root against corporations -- because that's the way I am. But not this one, this one's different."
Randy Newman演唱"Goodbye... goodbye... "
10:39am - "But Jim G's the best studio head... really. But that's a little thing just to make me some money. This is from Toy Story, it got cut, Buzz and Woody's big love scene."
对JIM,以及他的工作室所创作的电影的一些称赞
10:41am - Randy's singing "You've Got a Friend in Me."
Randy Newman演唱"You've Got a Friend in Me."
10:42am - Song's done -- huge applause. "That's Randy Newman! We can't wait for you to get your hands on these new products, thank you SO MUCH for coming this morning. We look forward to a very innovative 2008. Thank you very much." Aaaaand we're done!
演唱结束.
"非常感谢你们能在今天光临敝会.我们期待着这个充满创新的2008.再次感谢"
.................................WeiPhone MW08 LIVE OVER.......................................
